About
We are the family office for Genuine McCarthy Enterprises, whose legacy began in 1864 and is the inspiration for our name. Our mission is to protect and enhance the financial futures of the 2,700+ employee-owners we serve through a diversified portfolio of investments.
1864 is the bridge that connects our passionate employee-owners with equally driven organizations seeking investors to sustain their long-term vision.
It is important to maintain the integrity of everything associated with our name – from our key messaging and collective brand “voice” to our typography, photography, logos, and more. Doing so will continue to enhance the Genuine McCarthy’s great reputation that we have all worked so hard to build.
This Guide
This comprehensive Brand Standards guide is a valuable tool designed to help you in all of your communications efforts on behalf of McCarthy — in print materials, digital formats, signage or promotional items. Please take the time to review it carefully and use it as a reference whenever our brand is being represented.
Should you ever have any questions regarding the 1864 brand standards, please contact the National Marketing Communications team.
